Email Campaign App
At Genentech, things happen quickly, and they needed a way to get important information out just as fast to keep customers engaged. We worked closely with Genentech to develop a unique web application for delivering email campaigns that we refer to as RAMP, Rep-Activated Message Program. This program not only simplifies email campaign delivery but also tracks all customer data to provide useful analytics. The application delivered a 115% increase in click-through rates and was adopted across eight different brands.
More recently, we added an iPhone app for sales reps on the go, where they can view real-time results and even send email campaigns right from their phones. This app continues to deliver results for Genentech with high open and click-through rates among recipients.
