Cancer patients and caregivers can easily find the information they care about by narrowing the scope to specific cancer type and step in their journey.
They shouldn't have to spend time digging through pages of content that don't apply. Accessing relevant information quickly was a top priority.
Medical sites can be scary and unapproachable. It was important this site feel warm and safe, like the neighborhood you grew up in.
We incorporated custom illustrations for each section's navigation. Finding information should be as familiar and personal as going to your local library or community center.
This site uses a combination of fluid layout and media queries to adjust its size and content to the device being used.
Patients can access the same information on their mobile device, in the doctor's office or on the go.
Information About Cancer was one of the first Genentech sites to quickly capture the opinions of its users through social media sharing and polling.
Because the primary goal was providing helpful information, the site features plenty of ways for users to give feedback.