Marketing is full of jargon, making it hard to decipher between a flash-in-the-pan fad and something you should actually pay attention to. But for pharma marketers, there’s one trend worth paying attention to right now: customer journey orchestration.
Journey orchestration enables marketers to go a step beyond the common practice of journey mapping. Technology today lets us create individualized journey maps for every single customer and prospect, and automate personalization — on any channel — to keep them engaged and loyal.
When properly implemented, journey orchestration saves resources and improves the impact of your marketing efforts.
Journey orchestration is new to most pharma marketers, so I wrote a primer in my latest article for PM360, “The Pharma Marketer’s Guide to Journey Orchestration Success.”
Some jargon is too important to ignore. Get the full article here.