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UX RX: A Prescription for Accessibility

1
min read

Mary Lane
Associate Director, UX

Woman squinting at glasses held in front of face

Delivering a great user experience (UX) is a top priority for today’s pharma marketers. So why are the 1 in 4 adult Americans living with a disability being left out? 

Brands have their hands full trying to maintain compliance with GDPR, HIPAA and the FDA. But it’s important to revisit regulations from the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), which define accessibility requirements for digital content.

Learn what you can do about it in my latest article for PM360, “Accessibility: A Prescription for Success in Pharma UX.” You’ll get a quick overview (or refresh) of current requirements, and links to useful online tools that measure your compliance with these important guidelines. 

Here you go. Enjoy!